Dubai - Where anything is possible Inspiring venues, year-round sunshine and numerous activity options combine to make Dubai a delight for those with imagination. The story of Dubai’s development following the discovery of oil is often recounted and the city’s emergence as a leading worldwide tourism destination is now the subject of case studies in marketing-degree courses. Emerging from the sands of the desert into a modern metropolis that both embraces and pioneers the future, Dubai has been shaped by visionary leadership where ideas are turned to reality at a pace which has competitive destinations reeling. Dubai has many monikers, from the ‘city of gold’ to a ‘shopper’s paradise’, but the real motto of the emirate could just as well be, 'where anything is possible’. Time and again, this has proven to be just the case and in the last year alone new projects have been announced that would seem almost inconceivable elsewhere. Dubai’s activities are always headline news, from announcing the development of the tallest building in the world, to embarking on the world’s largest manmade island project or the world’s first underwater hotel. Ideas are unique and cost rarely stands in the way of achieving a vision.

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